In early 2023, the Agile team was introduced to OTT by newest Agile team member and founder of former digital marketing agency, L2K Digital, Landon Johnson. Agile is now offering this service to businesses and nonprofits interested in reaching new clients or donors and increasing their visibility. Familiar with the activity around video in 2022 and trends surrounding video in 2023?
What is OTT?
OTT (Over-The-Top) platforms are online streaming services that deliver content over the internet directly to users, bypassing traditional cable or broadcast TV providers. These platforms, such as Netflix, Hulu, Amazon Prime Video, and others, have grown rapidly in recent years and have become an essential part of the entertainment industry.
If you're looking to get more clients for your business, there are several ways that OTT platforms can help:
- Advertising: You can advertise your products or services on OTT platforms to reach a vast audience. Most OTT platforms have a significant amount of user data, which allows you to target your ads to specific demographics or interests. You can also choose between various ad formats, including pre-roll, mid-roll, or post-roll ads, to ensure your message reaches your target audience.
- Sponsorship: OTT platforms offer sponsorship opportunities for businesses to partner with content creators or networks to promote their products or services. This type of partnership can help you reach new audiences and build brand awareness.
- Branded Content: You can create branded content that aligns with the interests of the OTT platform's audience. For example, if you're a food business, you could create a cooking show that showcases your products or services.
- Integration: If you have an existing app or website, you can integrate it with an OTT platform to reach a wider audience. For example, if you sell fitness equipment, you could integrate your app with a fitness-focused OTT platform to reach users who are interested in fitness.
Overall, OTT platforms offer a range of opportunities for businesses to reach new clients and increase their visibility. By leveraging the unique features and capabilities of these platforms, you can create engaging content, target specific demographics, and build brand awareness.
Advertising Benefits of OTT
OTT (over-the-top) advertising refers to the delivery of video content over the internet without the need for a traditional cable or satellite TV subscription. Some of the advertising benefits of OTT are:
- Targeted Advertising: OTT advertising allows for highly targeted advertising based on user data such as demographics, location, interests, and viewing history. This enables advertisers to create more relevant and personalized ads that are more likely to resonate with the audience.
- Cost-effective: OTT advertising is generally more cost-effective than traditional TV advertising since it eliminates the need for expensive infrastructure and reduces the cost of ad placement.
- Better Engagement: OTT platforms provide a more engaging viewing experience by allowing users to pause, rewind, and fast-forward through ads. Additionally, OTT viewers tend to be more engaged with the content, leading to higher ad completion rates.
- Measurable Results: OTT advertising offers detailed metrics such as impressions, views, and completion rates that allow advertisers to measure the effectiveness of their campaigns and make data-driven decisions.
- Reach: OTT platforms offer a broad reach to a diverse audience, including cord-cutters, cord-shavers, and younger viewers who are less likely to watch traditional TV.
Overall, OTT advertising offers several benefits that make it an attractive option for advertisers looking to reach a targeted audience with personalized, engaging ads while achieving measurable results.
In upcoming posts, we'll dive deeper into how OTT can help your business or nonprofit in 2023 and beyond. Have a question or want to chat about potential use of OTT at your business or nonprofit? Drop us a line here.