Your website is, undoubtedly, the best sales and lead generator of your business. Knowing this, it should come as no surprise that optimizing it to generate leads is key for a successful business.
Curious about the specific reasons why optimization is paramount? Here are six of them!
Wondering how to attract more traffic to your website and generate more leads? This Guide will help you to acquire more customers and maximize your revenue!
1. Improved CTRs
A great way of improving click-through-rates is by writing unique title tags and meta descriptions, which is part of the website-optimization strategy. Title tags and meta descriptions are short (around 50 and 150 characters, respectively) and tell search engines and visitors what the webpage is about. They are, probably, the easiest elements to optimize on a page.
When using keywords in your title tags and meta descriptions, you increase your chances of the pages to rank higher for those keywords and, as a consequence, the CTR to improve. The main purpose of achieving high rankings and improved CTRs is to attract potential customers to your website.
2. Matching consumer habits
Nowadays, people are always connected to multiple devices, no matter if they are at home, at work or at the grocery store.
The vast majority of us navigate on our mobile devices, such as smartphones and tablets. So when you optimize your website for lead generation and make it responsive, you adapt it to every device. This way, you don't miss any opportunity and you offer each and every visitor, wherever they are and whatever device they use, an enjoyable experience.
3. Faster websites make great impressions
In this day and age, we don't have much time to wait around too long for a website to load. If a page is slow, visitors will most likely be disappointed, lose their patience and jump straight to the competition's website.
That's why all lead generation optimization guides recommend you invest in improving your site's speed. This way, you'll make a good impression on all of your visitors and make it easier for them to convert.
4. Search engines will better understand your pages
SEO optimization is super important to get more traffic to your website. The reason for that is because, in order to be visible to leads, your website has to be first understood by search engines.
Unlike human visitors, search engines don't use context and visual information to figure out what a page is about. Instead, they determine the topic of each page by indexing HTML elements and text.
When people search specific phrases and words, search engines use that indexed information to provide the most relevant websites in their database.
If a page doesn't offer all the details that are necessary for a search engine to understand it, it probably won't rank high in the search results. This means that you can be outranked by your competitors. Thus, if you want to reach potential customers, make sure that search engines are able to understand your website by optimizing as many pages as you can.
5. Increasing the number of viable leads through forms
Posting forms on several pages can increase the number of viable leads attracted through your website. As a tip, try to ask as little information as possible, especially on the first step of the form. This way, people will be more likely to share their details.
For example, you can first ask for the name and email address and afterward for the phone number.
Putting these lead generation forms above the fold will enhance the likelihood that users will notice them. Moreover, if you offer visual cues, like arrows along with attractive CTAs such as FREE CONSULTATION, people will have more reasons to fill them out.
6. Increased consumer trust
There are certain things you make in the website optimization strategy that lead to increasing consumer trust.
For instance, adding a contact phone number to your website lends credibility and tells users that they can reach you out if they have questions. Even if you sell a digital product, giving people the possibility to make sure they're buying from a reliable business is essential. And although your customers don't call, the presence of a phone number brings them comfort.
Another good tip is incorporating trust seals into some web pages. However, make sure to only choose trust seals that are backed up by guarantees to the consumer.
It goes without saying that simply having a well-designed website also increases customer confidence and trust level, especially when we're talking about online shopping.
Optimizing your website for a lead generation doesn't have to be time-consuming or overwhelming. If you work with a team of experts, they'll take care of every step of the process.
Get in touch and let's talk about the best website optimization strategy for your website!