Many nonprofits are misguided in feeling that "every dollar should go to the mission." Many nonprofits believe, "we can't spare money for technology." Having been in nonprofit leadership positions we completely understand.
But by employing the right technology and marketing processes, a nonprofit can become more self-sustaining, expand their reach and win new advocates. Having Agile Digital as a guide and support in onboarding, data migration and more is also important and in many cases, vital for success. With a combined 50+ years marketing and nonprofit experience, Agile Digital is the superior choice as an implementation partner.
HubSpot is an inbound marketing software platform that helps attract, manage and analyze the lifecycle of users and donors. HubSpot can be used for both businesses and nonprofits to help organizations grow, scale and achieve marketing goals. HubSpot integrates with newer, advanced A.I. and commonly used fundraising tools and software as well so that donation amounts and types of donations can be sync'd with HubSpot.
HubSpot is a popular software solution that has been around for many years. It is commonly known as a tool for sales, marketing, and donor / customer relationship management (CRM). It is an excellent solution for nonprofit organizations. In this article, we will explore how HubSpot and Agile Digital can help nonprofit organizations achieve their goals.
- Easy to Use
One of the biggest advantages of HubSpot is its ease of use. Nonprofit organizations often have limited resources and most nonprofits cannot afford to hire a dedicated IT staff to manage their software solutions. HubSpot is designed with the user in mind and has an intuitive interface that makes it easy to use, even for those without technical skills.
- Affordable Pricing
HubSpot offers a variety of pricing plans, including a free and discounted plan, which makes it accessible for nonprofit organizations of all sizes. Even the paid plans are reasonably priced and offer a significant return on investment for nonprofits. A 40% discount is provided for qualifying 501c3 non-profits. Working with a HubSpot Partner agency ensures full end-to-end services and advising when it's needed.
- All-in-One Platform
HubSpot is an all-in-one platform that provides tools for marketing, development/fundraising, and delighting donors and volunteers. Nonprofits can use HubSpot to manage their email marketing and development campaigns, social media, website content, and donor management all in one place. This can save time and resources, as well as improve communication and collaboration among different teams. HubSpot software is secure and this goes a long way toward maintaining the confidentiality of clients.
- Donor Management
HubSpot's CRM provides a comprehensive donor management system that allows nonprofits to track their donor interactions and manage their relationships effectively. Nonprofits can also use HubSpot to automate their fundraising efforts, create custom reports, and analyze their donor data to improve their fundraising strategies.
- Marketing Automation
Nonprofits can use HubSpot's marketing automation tools to create targeted campaigns that engage donors and supporters. With initial support from Agile Digital and optional ongoing support, HubSpot allows nonprofits to personalize their messaging and segment their audience based on demographics, behavior, and other criteria. This can lead to higher conversion rates and more effective outreach efforts.
- Analytics and Reporting
Agile Digital acts as a guide through creating standard and custom reports. HubSpot provides detailed analytics and reporting tools that allow nonprofits to track their website traffic, email open rates, and other key performance indicators (KPIs). Nonprofits can use this data to refine their marketing strategies and improve their fundraising efforts.
- Training and Support
Agile Digital, coupled with extensive HubSpot training software and videos, offers the resources to help nonprofits get the most out of their software. Nonprofits can access online tutorials, forums, and a knowledge base to learn how to use the software effectively. HubSpot also offers support via phone and email, which can be especially helpful for nonprofits that need help with technical issues.
8. Comprehensive Marketing Services
Agile Digital, over 19 years has seen the best results from non-profits that invest consistently in SEO, Google Grant Ads, Paid Ads and Social Media. Specialists in each of these areas become an extension of your team. In this era of specialization it's especially important to add a team of experts as an extension of your team.
In conclusion, HubSpot is an excellent solution for nonprofit organizations. Its ease of use, affordable pricing, all-in-one platform, donor management, marketing automation, analytics, and reporting tools make it a valuable asset for nonprofits looking to improve their fundraising and outreach efforts. HubSpot's commitment to training and support also makes it an ideal choice for nonprofits with limited resources and technical expertise.
About Agile Digital Marketing
Agile Digital Marketing is a leader in marketing strategy and implementation, platform and application migrations to HubSpot, onboarding and ongoing support. Agile’s founder and team members have extensive nonprofit experience at board of directors and volunteer levels. The Agile team is made up of friendly, experienced experts in marketing, branding, analytics, applications and websites used by nonprofits. Agile's core values include donating our own time to local, national and international nonprofits and fostering close connections with communities and families. We are a mom-friendly and veteran-friendly certified HubSpot Partner agency. Agile works with only a select number of mid- and large-size nonprofits each year. A complimentary connect meeting is possible by contacting Agile’s head of administration, Michelle or by visiting the Agile website Chat section.