Creating high-quality content that connects with your company's audience and customers and adds value to people's lives takes a really long time and requires plenty of effort. You have to make sure that your company's blog posts align with the brand's values, mission, and vision.
In order to scale your content creation outsourcing, you'll first need a simple plan for breaking up the content creation process.
In this phase, you have to decide what kind of content you want to create and what it will be about. Start with topic research: think about what kinds of topics you want to cover. Simultaneously, go ahead and do keyword research. If you want to publish some blog posts, you should figure out what keywords to go after that are relevant to your topics.
This is where you actually get into the creation of the content. For a blog post, this means writing the rough draft.
The main reason we separate the research from the writing is because it's easier to begin to outsource different parts of this process. Plus, each phase uses a different part of the brain, so it can happen that someone who's mastering research may not always be the best person to do the writing.
This phase involves taking that rough draft and turning it into a beautifully-written, graphic-intense blog post. Now that we know the different phases of the content creation process, it's way easier to pick and choose which parts you don't want to do yourself or assign to your employees.
Next, we're going to walk you through the steps of outsourcing each phase of your content creation process.
At the most basic level, you can just have someone research keywords for you. Then, you can have someone come up with blog post topics and titles.
The best thing you can do is hiring a full-blown content marketing agency or professional who's going to do all of the above. In addition, they will also look at your company's content calendar as a whole and really figure out what content you should be making.
At first, if you decide to do all the writing yourself, have someone go through your blog post rough draft and pull pieces out to create content quotes and social descriptions such as Instagram captions and Twitter posts.
If you want to step it out a notch, choose the content outline method. This means that you write the outline yourself along with some instructions of what you want in the post and hand it off to an agency or a freelancer who will write the article. This is kind of like making the skeleton of your post and telling them the direction you want the piece to go.
Finally, the best, easiest, but also the most expensive thing to do is hiring a digital marketing agency or professional to write the entire thing.
You can start by finding someone who will schedule and post the content for you. They'll basically upload your articles to your blog and then share them across your social media platforms. If you've never outsourced before, this is a good place to start, because it's going to allow you to ease into the process of outsourcing. This way, you'll increase your chances of finding and hiring a really good agency or several freelancers for your further outsourcing needs.
If you want to get more advanced, find an agency that also offers graphic design services or a freelance graphic designer to create some slides for your content or some infographic-style images. This is a great way to take any blog post up to the next level with some custom graphics and imagery.
Ultimately, find someone who proofreads the articles and makes sure they’re checked for grammar and spelling. Moreover, you can ask them to improve the post’s readability or even rewrite some parts.
It's important to mention that for some reason, many entrepreneurs think that you have to have a big budget allocated to content outsourcing. This is simply not true: you can hire digital marketing agencies or freelancers part-time, project-based for just one task.
Among the advantages of outsourcing content creation, we want to highlight:
- Saving time;
- Fast turnaround;
- Strengthening your content marketing strategy;
- Taking advantage of others' expertise;
- Gaining a trusted digital marketing partner.
With this article, we hope that you got you covered on all the important aspects of outsourcing content creation for your company. If you have any questions, get in touch and we'll be happy to help!