More and more manufacturing companies realize that traditional marketing isn't enough to stand out in the digital world. Along with this realization, businesses start working on their SEO efforts, knowing that this is a great way to improve rankings in search results and increase web presence. Here are 5 SEO strategies that will help marketers create awesome campaigns.
1. Have a website that is mobile-friendly, user-friendly, loads quickly, and looks at least decent.
Frankly speaking, plenty of manufacturing websites haven’t been regularly updated and look a bit neglected and outdated. However, the point is having a site that looks state-of-the-art and really cool. Go for something that looks as cutting edge as what your service is.
Invest in good hosting, user experience, a nice design, and make sure the entire website is mobile-friendly. Things should be super easy to find and every page should load quickly. These are all positive signals to Google’s search algorithm. Have a site you'd buy from if you were a customer.
2. Build links to drive traffic
Many sites that are being launched will get listed among sites such as local business directories, Yelp, Facebook, and perhaps more. However, the work is usually limited. There are several manufacturing directories that are good for SEO because they drive traffic from people who are already interested in learning more about your services and getting products manufactured or purchasing a product manufactured by your company.
In addition to that, look at building links in places that will get traffic. Examples include: 1) having the CEO interviewed about manufacturing techniques and how things are changing in the industry and 2) getting your business featured in a local newspaper. These are great avenues to pursue because links from other websites are essentially how Google looks at how relevant your brand is. Links from external sites are perceived as a vote of confidence for Google.
By building up links on other sites that are talking about manufacturing and where customers are reading about this industry, you will build up traffic for your brand and improve your SEO at the same time. So don't just wait for people to find out about your business without it being in the places where your target audience hangs out. Make sure that you're constantly building links that are going to drive traffic.
3. Have informational pages, not just sales ones
A lot of manufacturing companies' websites only consist of sales pages. Many of them have some contact information and descriptions of their services. Avoid this mistake by having more than just sales pages on your website. Build some informational pages where you answer questions that customers might have before they reach out to you. Keep in mind that many people search for stuff before they ever think of giving a call.
If you're running into customers that have questions that seem to come up over and over again, it might be time to create informational pages or an FAQ page. Even if you’re not hearing questions from customers, be prepared and work on those pages.
4. Use YouTube as an SEO tool
Because a lot of people watch YouTube, a good way to promote your manufacturing business is to make videos of some of the things you're doing and post them on this platform. Moreover, YouTube is the second leading search engine in the world behind Google and since Google owns YouTube, many YouTube videos show up in Google search.
Besides that, people who follow machinery and manufacturing love watching videos that both educate and entertain them. You can, for example, show cool stuff that happens during the manufacturing process or in your shop. Also, you can make a video where you answer some questions. This is a great way to generate some buzz for your brand and possibly show up on the first pages of Google search results.
5. Measure the results of your SEO campaigns
Measure the results that you're getting from your SEO efforts. In order to do that, you'll need Google Analytics and Google Search Console installed and set up. Use these tools to measure how many people are coming to your website, whether the traffic's going up or down, as well as what pages these people are going to most often. You can hire an SEO agency to help you keep track of the keywords that you're using. Remember that looking at these details over time is as essential as raw ratings.
The SEO strategies presented above are great for increasing the business' ROI, getting enduring results, increasing the company's organic traffic and brand awareness, as well as building trust and authority. Besides all of that, a comprehensive SEO strategy will attract qualified leads, gain high-quality linkbacks and, undoubtedly, increase long-term revenue. The longer the SEO campaigns have been running, the more benefits you will see.